BIG MAILS: An Easy Start To Mail Order


Listing names of Big Mail Requestors, and sending out packages of Big Mail is an easy way to get your start in the business of selling by mail.

There are a number of mail order operators pulling in an easy, extra thousand dollars a month, by what you'd hardly call work - doing nothing more than receiving money for advertising a list of people's names interested in receiving Big Mails, and sending out envelopes stuffed to overflowing with Big Mail.

Regardless of where you live - your age - teenager or senior citizen - man or woman - there's no reason you can't do the same - pull in an extra thousand dollars a month, with the same idea.

Getting started is not as easy as turning on a water tap but then your initial investment will amount to practically nothing - And, the requirements upon your time shouldn't amount to more than a few hours a week.

First, let's define the market - Who wants Big Mails, and why they want it? Big Mails are wanted or should be wanted, by just about every person in business, especially those involved in selling a product via the mails, in order to keep himself abreast of who's doing what, how they're doing it, the new offers being made and the newcomers to the business. The reasoning is because of the time and postage saved by automatically receiving all of this information, as opposed to writing and mailing letters to each individual offer you see that arouses your interest, not to mention the time saved in searching through all the different publications to discover these things. Some people - the dreamers and the lonely - like to receive Big Mails simply for the sake of having mail delivered to them every day. There's no sure way of determining which of your Big Mail Requestors these people are - so you just forget about it, and send your Big Mails to everybody on your list. Besides, the actual number of people in this category are fewer than you might suspect.

Now, let's define what's inside a Big Mail Package you or your buyers - Big Mail Requestors - will be receiving in the mail... Generally, you'll find a least one, but usually several publications: ad sheets, tabloid mail order newspapers, and an occasional newsletter. The rest is almost always a collection of various product advertising circulars. At least two of these circulars will be from the person sending the package to you in the first place.

Many, if not most of the beginners in this business, first get their name listed as a Big Mail Requestor, on as many Big Mails Wanted lists as possible. They then save the mail they receive, and once a week, every other week, or once a month , they stuff their accumulated Big Mail into individual envelopes and send it to the names on their list of people who have paid to be listed as Big Mail Requestors.

Don't forget - All Big Mail suppliers always include at least a couple of two-sided circulars of their own. These are usually Commission Circulars - product advertising circulars, sometimes provided by a prime source or distributor with a blank space on the reply coupon for the dealer doing the mailing to rubber stamp his business name and address. More often than not, the distributor furnishes the dealer with "camera ready" copies of circulars to use. The dealer takes these C/R's to a quick print shop, and has several thousand copies made up with his business name and address imprinted on each circular.

Everytime you send out a package of Big Mail, always include two advertising circulars of your own - circulars that may interest the recipient and cause him or her to send to you for the product or service offered.

These can be commission - dropship - products, or products that you have devised, produced and are selling.

Incidentally, the best way to go with commission circulars is to ask for or get a camera-ready copy of the original, and have a large quantity of them printed locally with your name in place of the supplier. This will save you hours of very boring work entailed in rubber-stamping your name on several thousand circulars. If for whatever reason it's too expensive to get your circulars printed locally, then check around for a printer who does business by mail, and will make your circulars for you with your name and address on the ordering coupon. Also, it will almost always pay for you to have the printer fold your circulars for you before he ships them to you - he can do it all in about an hour, while it could take you a couple of days to a week or longer to fold 5,000 circulars yourself.

You can include as many product circulars in your package of Big Mail as you want, but... It's been proven time and time again that three very good - outstanding - circulars, all related to the same idea, bring back more responses than an envelope overflowing with circulars. What I'm saying is that a circular inviting the recipient to send for Book #317, "How to Make Money Writing & Selling Simple Information," plus a circular or Book #365, "$50,000 a Year from Mail Order Ads," will pull far more inquiries than 10 or 12 different circulars inviting the recipient to send for a mixture of related items.

The reason is quite simple - After about 3 circulars, you begin to overwhelm the recipient with opportunities. In reality, he'd like all of the books you're offering, but he only wants to spend so much and therefore he's faced with a decision of which ones to send for - and more often than not, he ends up not sending for any of them.

Including a mini-catalog listing of your offerings is quite different, and generally acceptable to most people receiving big mail packages, or product advertising in the mail. Generally, this is regarded as not so much loose paper and something they can hang onto for a while and maybe order from, much the same as they order from a Wards or Sears catalog.

When you've got your name listed on a number of lists as a Big Mail Requestor, and after you've got a steady supply of this kind of mail coming to you, start placing ads of your own in some of the larger circulation ad sheets and other mail order publications as a Big Mail Supplier. For ideas on ads to use, glance through any mail order publication and come up with one you think will bring the most replies in.

Now you're on your way with the basic plan and "know-how" for a fast start as a Big Mail Supplier.

In order to expand your big mail operations into a real money-